The Tragedy of the Vietnam War essays

The Tragedy of the Vietnam War essays The Vietnam War is considered by most to be a mistake for many reasons. Many victims emerged from the war and especially for the soldiers who participated in it, it was simply wrong. Many of the soldiers who fought in Vietnam entered Vietnam with unclear directives and returned from Vietnam transformed and displaced. Many individuals have chosen to express how the Vietnam War was a tragedy from many angles. Through books, images, and movies, the memories of Vietnam are filled with pain and regret. These expressions are beneficial because they create within us a sense of understanding for what is often termed indescribable. One of the most powerful tools for expression is writing. Tim O'Brien, author of the book, The Things They Carried, vividly recounts what Vietnam did to him and those with whom he served. His stories about the transformations he witnessed offer proof that the war was indeed a mistake. For example, he tells us about how Norman Bowker was a gentle person, but as a soldier, he carried with him the thumb of a dead Vietcong boy. Another example of how the war changed individuals is when Rat Kiley shot the baby buffalo. We are told that Kiley stroked the buffalo's nose and then shot at it repeatedly. He shot it in the knee, its back and legs; he shot off an ear. "It wasn't to kill; it was to hurt," O'Brien tells us. (O'Brien 78) Kiley was reacting to losing his best friend, Curt, who stepped on a land mine and died. In the unknown land of Vietnam, Kiley found no other way to express his feelings. We can understand the extreme pressure the soldier was under when O'Brien tells us that "Rat Kiley was crying. He tried to say something, but then cradled his rifle and went off by himself" (79). O'Brien is able capture moments of emotional collapse that result from extreme conditions. O'Brien writes of what he saw, "We had witnessed something essential, som...

Learn How to Properly Apply Gel Coat

Learn How to Properly Apply Gel Coat Applying gel coat correctly is of utmost importance to making aesthetically pleasing and long-lasting end products. If gel coat is not applied properly it ultimately can increase the cost of the product made, as often is the case, cutting corners in this process will not prove to be worth it. How Do Improperly Applied Gel Coats Increase Cost? It depends on a number of parts that get rejected and the work required to fix them. The amount of work and material saved by investing in a proper gel coat application process will pay off in the end. Proper gel coat application includes: Material preparationEquipment calibrationUse of trained spray operatorsAppropriate spray methods Gel coats should be sprayed and not brushed. The equipment used for spraying must be selected carefully and maintained well. Catalyst levels are important to the curing of the gel coat and dependent upon shop conditions. Most gel coats’ ideal catalyst level is 1.8 percent at 77Â °F (25Â °C), however, specific shop conditions may require this number to vary between 1.2 and 3 percent. Environmental factors that may require an adjustment in catalyst levels are: TemperatureHumidityMaterial ageCatalyst brand or type A catalyst level below 1.2 percent or above 3 percent should not be used because the cure of the gel coated can be affected permanently. Product data sheets can give specific catalyst recommendations. There are many catalysts for use in resins and gel coats. Proper catalyst selection is vital. In gel coats, only MEKP-based catalysts should be used. The three active ingredients in a MEKP-based catalyst are: Hydrogen peroxideMEKP monomerMEKP dimmer Each component helps the curing of unsaturated polyesters. The following is each chemical’s specific role: Hydrogen peroxide: starts gelation phase, though does little for a cureMEKP monomer: plays roles in initial cure and overall cureMEKP dimer: active during file cure stage of polymerization, high MEKP dimer typically causes porosity (air entrapping) in gel coats Achieving the correct thickness of a gel coat is imperative as well. A gel coat should be sprayed in three passes for a total wet film thickness of 18 /- 2 mils thickness. Too thin a coating can result in undercure of the gel coat. Too thick a coat can crack when flexed. Spraying gel coat onto vertical surfaces will not cause sag because of its’ thixotropic characteristics. Gel coats will also not entrap air when applied according to instructions. Lamination With all other factors normal, gel coats are ready for laminating within 45 to 60 minutes after catalyzation. The time is dependent upon: TemperatureHumidityCatalyst typeCatalyst concentrationAir movement A slowing of gel and cure occurs with low temperatures, low catalyst concentrations, and high humidity. To test whether a gel coat is ready for lamination touch the film at the lowest part of the mold. It is ready if no material transfers. Always monitor equipment and application procedures to ensure proper application and cure of the gel coat. Material Preparation Gel coat materials come as complete products and not other materials other than catalysts should be added. For product consistency, gel coats should be mixed for 10 minutes before use. Agitation should be enough to allow the product to move all the way to the container walls while preventing as much turbulence as possible. It is imperative not to over-mix. This can decrease thixotropy, which increases sag. Overmixing may also result in styrene loss that can add to porosity. Air bubbling for mixing is not advised. It is ineffective and adds for potential water or oil contamination.

Tableau de bord Essay Example | Topics and Well Written Essays - 1500 words

Tableau de bord - Essay Example The study has selected Balance Score Card over other performance measurement due to its popularity. Detailed analysis of all the four perspectives of balance scorecard will be important part of the study. In the second part, the study will try to identify key performance driver for both the models and recommend â€Å"best practice† to organizations. The study will try to analyze usefulness of balance scorecard from the view point of supply chain management. Analyzing shortfalls of Tableau de Bord will be an important part of the study. The study will try to address strategic issues regarding the Tableau de Bord. In the last section, the study will try to recommend a neo classical model of balance scorecard for both profit and non profit organizations; the model will describe performance measurement in terms of corporate culture, managerial system, operational system, marketing activities and resource capabilities. Table of Contents Table of Contents 3 Introduction 4 Main Findi ngs 4 Balanced Scorecard 4 Customers 5 Financial Perspective 5 Internal Business Process 7 Learning and Growth 8 Tableau de bord 8 Key Performance Criteria 10 Conclusion 12 Recommendation 12 Reference 13 Introduction It has been observed that companies planning to measure performance of the internal and external stakeholders opt for Balance Scorecard model proposed by Kaplan and Norton although there are plenty of performance measurement tools available such as Performance Prism, Key performance indicator and little known â€Å"Tableau de bord†. Othman (2008) has pointed out that Balance Scorecard is extended version of â€Å"Tableau de bord† while other research have nullified this assumption. â€Å"Tableau de bord† is widely used in countries like France as an effective performance measurement tool while the model has very little applicability in other countries. Flamholtz (2003) has pointed out that balance scorecard is the best performance measurement tool a vailable for managers. Various research scholars such as Epstein and Manzoni (2010) have tried to create a connecting bridge between Balance Scorecard and â€Å"Tableau de bord† while others have criticized the French model for its limitations. Main Findings Balanced Scorecard Research scholars have described balanced scorecard as a strategic option for organizations which helps them to assess performance of different non financial and financial elements. It provides the strategic framework to companies to measure performance variables. Survey conducted by fortune magazine states that more than half of top 500 companies in the globe are using balanced scorecard as a performance measurement technique. Moreover, Harvard business Review has identified balanced scorecard as the most important performance management tool developed in the last forty years. Balance scorecard is complemented with four elements such as Business Process Perspective, Learning & Growth Perspective, Finan cial Perspective and Customer Perspective. The model measures performance on the basis of above mentioned four perspectives and these performance criterions can be explained in the following manner. Customers The model measures performance gap in terms of customer profitability, customer retention rate, churn rate, customer satisfaction level. Organizations select market segment to offer products in order to achieve profitability and business growth hence mangers need to translate marketing strategy according to demand of particular segment. It has been observed that in many cases companies fail to maintain relationship with internal and external stakeholders. In such situation balance scorecard can be a useful tool for companies to adopt a customer relationship strategy. Balance scorecards use generic

The north and south labour systems and effect on American Civil War Essay

The north and south labour systems and effect on American Civil War - Essay Example According to Levine (2005), southern secession happened because they wanted to fight for the maintenance of the slavery institution in the United States of America. This is because their economy largely depended on the labor that was provided mainly by slaves. The northern part had grown economically because of the increased immigration from Europe. Therefore, they had enough labor for their production activities. There were many industries in the north and people enjoyed liberty and freedom that was characterized by the availability of land for everyone. On the other hand, the south depended on bonded labor for production. Few people owned large parcels of land in the south with many people owning small pieces of land. Many others were slaves and had to work on the large farms owned by few. In the years before the start of the civil war, Americans in the North and Northern west had different economic interests with the Americans living in the South and Southwest America. Despite the fact that the civil war in America was caused by a combination of other factors, the divergent economic interests contributed to the animosity that existed between the North and the South. They contributed to the establishment of the confederacy and the victory achieved by the union. The United States of America was an agricultural hub before, during and just after the civil war. Three quarters of the population in America lived in rural areas. The rural areas comprised of farms and small towns. Despite the fact that factories were established in the North and South, the establishment of industries and industrial manufacturing activities took place in the North. In 1860, the South had an estimated 25 percent of free population but only accounted for 10 percent of the capital of the country. The development of industries in the North was five times more that of the South. The number of factory workers in the North exceeded that of the South by ten times. Ninety percent of the skilled labor in the United States of America was in the North (Levine, 2005). The above information shows that the labor characteristics in the North and South were remarkably different. Labor in the North was expensive and laborers were not tied to a particular station. Workers were very active and mobile. The competition in the labor market was intensified by the immigration from Europe and Asia. This influenced the rising of wages in the sense that wages remained relatively constant (Levine, 2005). The economy of the south was founded on the labor provided by African Americans who worked as slaves. They were exploited, oppressed and forced to provide cheap labor. Mo st white families did not own slaves. Out of 1.6 million families, about 384,000 owned slaves. Most of the families who owned slaves had about 20 slaves or less. However, those who owned many slaves were about 10,000 and owned large plantations. When Eli Whitney invented cotton gin, southern planters and farmers

Strange pulsing pain Essay Example for Free

Strange pulsing pain Essay Emily Finkle, age 14: I got very used to the jingle of chains every time I walked out of the mines to have a breath of fresh air. The mines were not as friendly to breathing as the air outside. My reflection on the polished surfaces of the water canteens often looked like an inverted skull with my nose blackened by coal dust. We all work together here in a mine in the West of Wales; boys my age toting bags of coal from inside the mine passing us, young girls bashing away at the hard rock walls to get to the coal beneath. We all wore the same clothes, whether girl or boy; trousers soiled by the black gold that we were drawing for people who sat on cushioned chairs smoking cigars, driving their fancy automobiles and eating cheeses of different kinds. The only food we had to eat most of the time was cold porridge and a few pieces of rotten fruit – fruit rots faster in the mines where the heat is trapped by the small openings and the packet of dense air hovering at every cavern opening. The sound of chains jingling as others passed us seemed like hypnotic chimes beating in tune with each strike of the pick. I barely see the sun. I am in the mine before the sun rises and out of the mine when the sun has long gone down into the horizon. I have accustomed my eyes to the flicker of the lamps we carry into the mines; lamps that cast eerie shadows with every movement we all make. The older children always told me to never sing in the mines or I would die. I wore a piece of cloth over my face all of the time to keep me from singing even when I was happy that my mama had recovered from the flu. Edna, the girl my age who picked at the mine walls just beside me sang once. She didn’t come back the following morning. Perhaps the older children were right about singing in the mines. Edna never came back to the mines again. I heard she had become thin and sickly and spat blood. Word had gone out that Edna came down with coal fever and died only a few months after singing in the mines. There are dark spirits in the mines they say – spirits that hate the sound of children’s singing voices. So, nobody ever sings in the mines. I’ve never worn a nice dress since I began working in the mine. I don’t know what hide and seek is. I do know what hide is though – this is what we do in the mines when the big brutes come running in with large leather whips. The often use the whips on the boys – we aren’t allowed to cry, lest the dark spirits get into our open mouths. We whimper, but we try to keep our mouths closed when we get our share of whipping. There’s no point in opening our mouths to the lashes; better to shrivel in pain than to die altogether. My canvass shoes are worn at the soles from walking up to the mine entrances every day. I cannot complain or I would get a heavy lashing. If we complain we do not get our porridge, or worse, our rest. Sometimes I don’t know where I am bleeding from. My fingers often bleed when shards of rock shatter from picking piercing the young skin on my knuckles. Sometimes the beige dust on the cavern floors turns brown under my feet from the blisters on my soles. I can’t feel the pain that much. I have become so used to the pain that I can tolerate it quite successfully, like I tolerate the whips or the pangs from not having anything to eat sometimes. I often think about leaving the mine, especially at nights when I am on my back staring at the stars. The stars always stare at me and sometimes they shed a tear or two. Maybe the stars are also tired from being hung up high in the night. I wonder – are the stars chained to the heavens too? Do they also spend eternities picking away at the blackness of night to draw out more of whatever it is they need to draw? I wonder. Today the mines are still where I am headed. The steep slopes have become more challenging today because of a strange pulsing pain in my belly. I don’t know is wrong with me, but I cannot complain, I cannot get lashed by the big brutes. I find it hard to drag my chained feet up the sides of the slope with my footwear almost clear of its fabric soles. The pain in my soles is not a matter of concern; I have become so used to it; but the pain in my belly is strange, I don’t know what is wrong with me and what I need to do to make it go away. I must find a way and ward the pain away before we enter the mines. I have to take a quick drink. I cannot though, there is only enough water for five drinks – one when we get to the mines, two at luncheon, another at dinnertime, and a last gulp before going to sleep in the camps. If I drink now, I will have nothing to drink at these times. I cannot – must not drink. The pain will go away. I will have to make it go away by thinking about the stars; how long they have been up there and the pains they must endure just to shine night after night after night. The stars are used to their pain, I have to get used to this pain like the way I am used to the other pains I have – the blisters on my soles, the fresh wounds on my knuckles, the nagging ache at my temples. These are just pains – I have to draw coal even when I often forget where on me does the coal mine draw blood. I have to pick and pick more, draw and draw more even with the pain in my belly. I must not open my mouth and groan or the dark spirits might enter my mouth like they did with Edna. I must not sing. I must work. I must not complain. Just before noon, I felt a warm viscous fluid trickle down my thighs underneath my trousers. This is the first time I felt something like this – I was scared the spirits might have found a way into me. I gazed down at my trousers in the flicker of the mine lamps. I can see a dark trail on my trousers – blood. I don’t know where this came from, but it was blood.

Nineteenth Century Insane Asylums Essay example -- Exploratory Researc

Nineteenth Century Insane Asylums No matter where they were, mad houses, or insane asylums, have the same basic features and functions. The views of asylum life changed drastically over the course of the nineteenth century. The growth of the number of mad houses during the nineteenth century is quite remarkable. Before 1810, only a few states had insane asylums. By 1850, most of the Northeastern and Midwestern states' legislatures supported having asylums. As early as 1860, 23 of the 33 existing states had some sort of public institution for the insane. (Perrucci, p.11) The view of what caused insanity was widely disputed during this time period. Some physicians viewed insanity as being caused by a disease of the brain resulting in lesions. The opposing view, held by many Europeans, was that insanity was caused by civilization or society as a whole. (Perrucci, p.12) Classification played a significant role in the asylums and how they were run. First there is the classification between sane and insane. This division has continually been the center of study and discussion. Perhaps those that are considered insane aren't really. "Nineteenth century records make it clear that those alone, whether single, divorced, or widowed, were particularly vulnerable to institutionalization." (Dwyer, p.106) The next classification distinction is whether a person is temporarily insane or chronically insane. In many places, the need for a separate institution for the chronically insane was discussed. When a New York state asylum was considering a separate location, superintendent John Gray "opposed the idea of a separate institution for the chronically insane." (Dwyer, p.46) This idea was discredited throughout America and Europe. (... ...bility for Poe's story does exist. Mad houses were hardly present at the beginning of the nineteenth century. They quickly sprouted up throughout Europe and the United States. For the most part, they were run by a powerful, authoritative hierarchy. Towards the end of the century, people realized the major problems of asylums, and reform swept both Europe and the States. Bibliography Beaver, Harold, Ed. The Science Fiction of Edgar Allan Poe. Penguin Books. London: 1976. Dwyer, Ellen. Homes for the Mad: Life Inside Two Nineteenth Century Asylums. Rutgers University Press. New Brunswick: 1987. Perrucci, Robert. Circle of Madness: On Being Insane and Institutionalized in America. Prentice-Hall, Inc. Englewood Cliffs, NJ: 1974. Porter, Roy. A Social History of Madness: The World Through the Eyes of the Insane. Weidenfeld & Nicolson. New York: 1987.

Life Cycle of Bacteriophage

Life Cycle of Bacteriophage. Bacteriophage: Bacteria eating virus is called bacteriophage. Life Cycles: There are 2 types of lifecycles that occur in the bacteriophage: 1) Lytic Cycle 2) Lysogenic Cycle 1) Lytic Cycle: In lytic cycle, virus that is the bacteriophage causes lysis of the host cell. It is virulent phage. 2) Lysogenic Cycle: In lysogenic cycle, the bacteriophage does not cause lysis of host’s cell. It is avirulent phage. Lytic Cycle. Landing, Penetration and AttachmentTo infect a cell, a virus must first enter the cell through the plasma membrane and (if present) the cell wall. Viruses do so by either attaching to a receptor on the cell's surface or by simple mechanical force using tail fibers. Attachment is done with the help of receptors. Control The virus then releases its genetic material (either single- or double-stranded RNA or DNA) into the cell. In doing this, the cell is infected and can also be targeted by the immune system. This relation is called maste r-slave relation.Biosynthesis The virus' nucleic acid uses the host cell’s machinery to make large amounts of viral components. For DNA viruses, the DNA transcribes itself into messenger RNA (mRNA) molecules which are afterwards used to control the cell's ribosomes. The first polypeptides that are translated destroy the host's DNA. In retroviruses , an enzyme called reverse transcriptase translates the viral RNA into DNA, which is then translated again into RNA. Assembly New viruses are formed by the assembly of the different parts of the virus.After approximately 25 minutes, 200 new viruses are formed. Release Bacterial cell burst and the newly formed viruses are released from the host cell. Now, they are ready to attack new bacteria. Lysogenic Cycle. Landing The first step of lysogenic cycle is landing of the virus on the host’s cell. This is done by tail fibers. Attachment It is done with the help of receptors present on the surface of the bacterial cell wall. Penet ration For the penetration the tail fibers of the bacteriophage secrete special enzymes for the lysis of bacterial cell wall called, â€Å"lysozyme. Then by the contraction of tail fibers and sheath viral DNA is injected into bacterial cell. Incorporation Viral DNA after penetration becomes incorporated (inserted) into bacterial DNA. This state is called prophage and this relation is called â€Å"host-guest† relation. Bacterial Division Bacteria divides and the daughter bacterial cell receives the viral DNA. These bacterial cells having viral DNA are resistant to viral attack. Induction During lysogenic cycle when viral DNA detaches from bacterial DNA, and take control over bacterial DNA. Now, lytic cycle begins.

Globalization Source Analysis Essay

Globalization is the process by which different societies and cultures integrate through a worldwide network of political ideas through transportation, communication, and trade. Generally, globalization has affected many nations in various ways; economically, politically, and socially. It is a term that refers to the fast integration and interdependence of various nations, which shapes the world affairs on a global level. Simply put; globalization is the world coming together. In this essay I will discuss multiple perspectives on globalization through the analysis of these three sources. Source I’s perspective is the view that through globalization; many cultures are destroyed and that this diminishes society. This source outlines a disadvantage of globalization and views it as a negative force. This can be interpreted by the examining the quote given; Octavio Paz is referring to the homogenization of culture (the blending of different cultures in such a way that the end result is one mixed culture). As globalization occurs; the inevitable result is that cultures will have to compete for dominance. Many cultures will end up losing to the dominant global culture and this will lead to the extinction of some traditional ways of life. As result we are all becoming more like one another and in this way culture dies. Source II’s perspective is the view that the English language is dominating French through globalization. The source is displaying a negative consequence of globalization. This can be interpreted by examining the political cartoon literally; English is trying to crush French with a globe. As globalization occurs; dominant global languages will easily over power other minority languages. The source may feel this way because of what’s happening in modern day Canada. Despite being a bilingual country, the vast majority of Canadians speak English as their first language. This is a result of globalization, English has, for a variety of reasons become the language of business and of the internet and is therefore favoured. French language in Canada is therefore the minority and is â€Å"dominated† by English. Source III’s perspective is the view that because of globalization, specifically Americanization (to absorb or assimilate into American  culture), transnational corporations (any corporation that is registered and operates in more than one country at a time) have become a dominant part of global culture. This source describes this as a negative consequence of globalization. The heading â€Å"Problems of Globalization†, clearly shows that the source is trying to convey a negative aspect of globalization. This can be interpreted by examining the political cartoon; the family of three each talks about the different places they’ve been and yet they have all purchased merchandise from American companies. This is possible through the fact that American transnationals have spread all across the globe and have taken up monopolies (the exclusive possession or control of the supply or trade in a commodity or service) on certain industries. This source probably feels this way because of the basic principle of economies of scale (the cost advantage that arises with increased output of a product). As a transnational becomes larger it expands to different countries and the local small businesses stand no chance of competing with wealthy transnational corporations. In this way, business is crushed and transnationals become a staple of global culture. The three perspectives on globalization that I have discussed so far each have some things in common. Each source describes ways in which globalization affects the world and society. Each source also shows the negatives effects of globalization; namely the lack of diversity and culture that is a result of globalization. From each source you can see how globalization forces us to become more like one another by integrating us into a singular culture. Sources I, II and III are all great examples of how culture spreads to different parts of the world and how the world responds to that kind of cultural interchange. In this essay I discussed three different perspectives on globalization each showing a different side to how globalization affects the world. Like everything else, globalization has its advantages and disadvantages. Whether we embrace it or not, the fact is that globalization is inevitable. The world is coming together and with that we are all becoming more alike in the way that we speak, the way we dress, and our culture in general.

Facebook Company

Facebook Company Introduction Facebook Corporation was established by the current chief Executive Officer Mark Zuckerberg in 2004. In its inception days, the Facebook Corporation membership was limited to Harvard students though it was later expanded to other institutions in the city of Boston (Veer, 2011, p.271). The company operates as a social networking site connecting users with friends who work, live and study around them.Advertising We will write a custom essay sample on Facebook Company specifically for you for only $16.05 $11/page Learn More People use Facebook to keep up with others, upload photos, share videos and links as well as understand the situation about people they meet. Of all social networking sites Facebook has the widest regional coverage with over 700 million active users (Facebook Inc, 2011, p.36). PESTEL analysis Since the establishment of Facebook Inc, the company has been facing legal proceeding in regard to the use of the social networking idea. The company has been accused of interfering with the privacy of the users. This resulted in declining traffic in key markets until the company introduced powerful controls for sharing personal information. Although they claim to reinforce the law on users, case of hacking confidential information still affect the company’s business (Facebook, 2009, pp.1-11). Another political factor could be the copyright policies. Considering the scattered nature of Facebook users, most of them are not aware of these policies and end up violating them. The social network site is also affected by bans in certain countries. For instance, the company had been banned operating in China since 2009 (Facebook, 2011, p.36). Children welfare associations affect the company as a result of exposing detrimental materials to children. Indeed, the office of the New York Attorney General stepped up warnings against the company saying that Facebook might face a consumer fraud indict for misrepresenting how the site is safe for children. The growing of Asian and Latin America economies is an economic factor that has the highest leverage on the business. In fact, the company fiscal 2011 plan is to expand to the Asian countries such as China.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company plans to launch in China and abide by the laws of the corporation by partnering with the Chinese search engine Baidu. These growing economies increase the income of the people and are able to access computers more. The rising literacy level especially in the developing nations is a factor influencing the business. The number of people who can use computers effectively is growing dramatically. For example, statistics indicate that 60% of the Indians are computer literate and 90% of them have daily access to the computer. This is the very reason why India has the highest number of people so cializing through Facebook and other social sites. The other economic factor is employment which is associated with internet accessibility. People working tend to have ample access to computers and are able to socialize more through the social sites. Facebook is ranked at the top when considering the preference of the working community to social networking sites. Like other internet sites, age demographic is the major influencing factor of Facebook business (Taylor et al., 2003, p.237). Youths tend to be the major users of the site when connecting with their peers. The minors are increasingly using Facebook to socialize posing risks to the business. In reality, the company has not devised effective measure to filter underage uses out of the site. Religion is also a factor that is affecting the company’s business especially in the Arab countries. Facebook has been unable to penetrate many of the Arab countries such as Saudi Arabia and Pakistan due to religion restrictions. In addition to these, gender and marital status could leverage the networking business. Males have been the dominant users of the social networking sites though females have picked the same pace. Unmarried individuals tend to use Facebook more than married individuals perhaps due to time limitations or benefits sort.Advertising We will write a custom essay sample on Facebook Company specifically for you for only $16.05 $11/page Learn More Technological factors affecting Facebook business include mobile growth. Nearly 35% of the total Facebookers access the social site from a mobile device. This trend has even moved the mobile market for products like Apple’s iPad and iPhone. New software technologies have enabled the company to add new features on their site which are attracting more consumers (Kwon, 2010, p.257). In terms of these features, the chat option is the biggest attraction to the site followed by the sharing option. Advancement in space techno logy is also expanding the market for the business. Many remote areas have accessibility to information technology through the use of space equipment. Furthermore, connectivity speed has improved very much and people can socialize fast and effectively. Some new technologies such as third-party medial plug-ins have expanded the use of Facebook credits thus enhancing e-commerce. Besides, technology allows for business transactions to be conducted through Facebook site and therefore attract a new segment of consumers. Undeniably, technological advancement is the key enabler of Facebook business. TOWS analysis SWOT Matrix Strengths Global popularity Easy user interface Wide applications Weaknesses Advertisement effectiveness Frequent litigations and lawsuits Opportunities Rising internet usage Need of social engagement Threats Customer privacy issues Intense competition Regulations by various countries TOWSÂ  Alternative Matrix External opportunities (O) Rising internet usage Need of social engagement External threats (T) Customer privacy issues Intense competition Regulations by various countries Internal strengths (S) Global popularity Easy user interface Wide applications SO Use the wide applications to meet the needs for social engagement Use global popularity to attract the increasing number of users ST Utilize the wide applications to counteract customer privacy issues Utilize mergers to counteract regulations Use the easy interface to differentiate in the completion Internal weaknesses (W) Advertisement effectiveness Frequent litigations and lawsuits WO Strengthen objectives to curbthe effect of advertising effectiveness Enforce laws to avoid frequent litigations and lawsuits WT Maintain customer privacy toavoid lawsuits and litigations Differentiate in the competition and enhance competitive advantage Weaknesses and threats (WT) A company with great weaknesses has to route to a survival strategy (Stokes Wilson, 2010, p.225). Faceboo k should consider the option of joint operation with Baidu and other search engines in difficult markets. Another alternative would be to withdraw from the challenging markets altogether.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More But, the challenges of the company must not have to route to a survival strategy due to the company’s strengths. Consequently, better strategy would be to attempt to develop weaknesses into strengths. Weaknesses and opportunities (WO) The rising internet usage has resulted in using more the social network sites. Yet Facebook essentially follows a one-model policy which presents a problem if other designs of site features become obsolete. The company has to introduce new features to reach a wider spectrum of users. This will allow using the same site for a range of needs ranging from business to dating. Strengths and threats (ST) One of the biggest threats to Facebook is the customer privacy issues. There has been continued criticism that the company does not offer the standard confidentiality demanded in a social networking environment. The company should reduce such issues using the many applications available that can ensure maximum confidentiality. Another strategy for avo iding competitive pressure is to differentiate the site through easy user interface. Strengths and opportunities (SO) Generally, Facebook can build on their strengths by taking the advantage of the opportunities. The company’s strength in global coverage and popularity becomes evident. This strength can enable the company to develop a consumer relationship that attracts regulatory restricted environments. Eventually, the strength will enable the company to open operation in China and Arab countries. Thus Facebook can benefit from considerable concessions offered by the governments to attract the company. Conclusions Facebook Company is certainly operating in a tricky environment due to the changing nature of communication and networking environment. The environment is tricky because there in increasing preference for social networks yet the technology responsible cannot meet the intrinsic demand of the consumers. Policies regulating social medial works have requirements beyon d the ability of technology. This attracts other groups of interests while regulations in some countries cannot be fully satisfied. However, the growing economy and advancement in technology promise a brighter future for the company. If Facebook can exploit the opportunity of rising usage of the internet through its global coverage, there is a chance of attracting policy makers in other countries and maybe adjust regulations. There is a chance to develop the weaknesses into new strengths once the company is better positioned in the market. Since the market of social media environment is quite demanding, Facebook must focus on its core resources and competencies. In this case, integration of features and ease of use are distinctive resources that can enable effective differentiation in the competition. When combined with the threshold resource of regional coverage, the competencies can leverage the brand name in the face of consumers as well as policy makers. It is therefore recommen ded that the company should: Use the status updates to provide targeted adverts Focus on monetization to improve valuations Provide local advertising based on customer location Enable controlled application Improve in storage and archival Engage in mergers with search engines Solve the problem of privacy References Facebok Inc. 2009. Facebook law enforcement guidelines. Web. Facebook Inc 2011. Private Company financial report. Web. Kwon, O. Wen, Y. 2010. An empirical study of the factors affecting social network service use. Computers in Human Behavior, 26(2), pp.254-263. Stokes, D. Wilson, N. 2010. Small Business Management and Entrepreneurship. Florence, KY: Cengage Learning EMEA. Taylor, W. J., Zhu, G. X., Dekkers, J. Marshall, S. 2003. Socio-economic factors affecting home internet usage patterns in Central Queensland. Information Science Journal, 6, pp.233-244.

Should You Do What You Love for a Living What are the Pros and Cons

Should You Do What You Love for a Living What are the Pros and Cons Do what you love. That sounds so lovely and so easy, right? Pick your obvious passion, and find a way to get paid for it. Easy peasy†¦except when it’s not. Doing what you love isn’t always the easy option- it could require sacrifices, complicated decisions, or even the realization that you don’t know what you love to do after all. So what do you do? Should you find a reliable career path that doesn’t stress you out, but also doesn’t really excite you? Or should you pursue that passion project, and risk it all on that path? There’s no one-size-fits-all answer here. Both have benefits and drawbacks. Let’s look at some of both.THE PROSLet’s say you’re feeling ready to turn that photography hobby into a small business, or take the job working for that tiny nonprofit instead of the wealthy conglomerate. What are the benefits?â€Å"Legacy is greater than currency.†If you choose a job that pays the bills but doesnâ⠂¬â„¢t feel like your calling, you don’t get any promises that it will pan out as the best financial option. But entrepreneur Gary Vaynerchuk is pretty militantly on the go for it side, arguing that you can monetize what you love, as long as you hustle.Money doesn’t have to be your personal currency.And I’m not talking about bitcoin or Chuck E. Cheese tokens here. Your relationship to your work may be your own personal currency, worth as much as the financial benefits you might find elsewhere. Don’t get me wrong, you still need money of the cold hard variety if you enjoy food, shelter, and wifi, but your personal currency might not always align with money considerations.You’re more invested in your job.If you’re doing something that engages you personally and professionally, you may be more likely to be attentive and creative.Stability might not outweigh misery.If you’re truly unhappy or under-stimulated at your stable-but-meh job, th e resulting stress and malaise could actually be harmful to your emotional and physical health. Some research suggests that happy employees are 12% more productive, so why not find work that makes you actually happy?You spend more time at work than anywhere else, so why not make it countWhen you think about spending 40+ hours a week doing something (anything), how does that make you feel? If the idea of spending that time processing Excel reports makes your face involuntarily scrunch up, that’s a sign that maybe you should look for something more in line with your interests.THE CONSNow let’s take a peek at the devil’s advocate side. What are the potential drawbacks of making your passion your career?It may close off other paths.If you lock yourself into a path you may have chosen as a youngster, you may not find it as easy to branch out and develop other skills, growth areas, etc. In his book So Good They Can’t Ignore You, Author Cal Newport argues that y ou’re better off bolstering skills instead of interests, and giving yourself career capital that you can use in various avenues throughout your career.There’s no guarantee your passion will be a fulfilling professional choice.Have you ever really wanted something, then gotten it, and realized that hmm, this isn’t as great as you thought it would be, in your head? There’s a real chance that following the â€Å"follow your passion† advice (you follow me?) isn’t a great long-term choice for you, once you get into the stage of needing it to pay the bills.â€Å"If you follow your passion, you’re probably going to fail.†Another Ted Talk-er, this time Benjamin Todd, a career coach, walks through the scenario of pursuing that passion, and finding that the work itself isn’t all that fulfilling. Todd argues that there’s no real evidence linking interest-matched jobs and job satisfaction.What if your passion changes?Most car eer choices don’t have to be made once and kept forever, but changing paths can be a major challenge. If you do choose your passion as a career, think hard about what happens if you wake up one morning and decide that you’re not so keen on that hobby that’s now your livelihood.What you love may not be where your talents lie.For example, I love TV. I love watching it, talking about it, reading about it. But as much as I enjoy it as an art form, the industry isn’t really aligned with my educational background or skill sets. Those are both things that can be picked up and developed, but personal investment isn’t always enough to make the professional leap. If you’re a rockstar at accounting, and can put together a profitable and reasonably satisfying career doing that, is that the worst thing in the world?How Do I Pursue My Passion as a Career?Okay, so if you’ve gotten through the pros and the cons, and still want to move forward with th is â€Å"do what you love† thing, there’s a major logistical problem: how? How do you get started? What do you consider? What do you do to move this ball forward, so that it’s no longer an â€Å"I should do this† pipe dream?Think hard about the choice you’re making.Career choices shouldn’t be made lightly, or impulsively- the consequences of your decision can mean the difference between loving your job and being unemployed and unhappy.Set a timeline.So many awesome ideas die on the vine because they get lost in the realities of daily life, and don’t have a schedule attached to them. I’ll do it later, tomorrow, next week. Once you’ve made the decision to pursue your passion project as a career, come up with your game plan. That includes timing. If you want to be in a new job by next year, start working on your resume and building skills now. Set interim goals that you can hit in the meantime, so you feel like you’r e making progress toward the ultimate goal of working in your passion field.Be realistic.If you’re 36, it’s probably too late to be a ballet dancer or an astronaut if you’re not already on that path. Turning to your inner child to help identify what you’re passionate about can be great, but this choice really needs to line up with the adult you’ve become, and your realities. Similarly, here’s where you decide if your love of Ukranian chamber music affords any actual job opportunities in your area. Dig in and do some research about what the job opportunities are for your interest.Take classes and build your skills.It may be that pursuing your passion means starting your own business. If that’s the case, learn everything you possibly can about how to start and run a business, and the various hardships you might face. Take classes online or in person to start building a structure to go with your new career goals.Be brave.At some point, y ou’re going to have to take a leap here. You should absolutely take the time to figure out if this is the right path for you, but you also need to be prepared to end that phase and just go for it.When you make the decision to go for it, understand that you’re taking a risk. But isn’t everything a risk when you get right down to it?What If I Don’t Know My Passion?A lot of pressure is put on the phrase â€Å"doing what you love,† that sweet spot where your interests, skills, and opportunities line up so magically. What if you like some things, are good at some things, but don’t know if that constitutes the kind of passion that demands a career change?Life coach Terri Trespicio advises you to stop looking so hard for that â€Å"passion.† Try different things, and don’t be afraid to fail while you look for the most fulfilling career path. â€Å"[Passion] is the full force of your attention and energy that you give to whatever is r ight in front of you. And if you’re so busy looking for this passion, you could miss opportunities that change your life. You could also miss out on great love because that’s what happens when you have tunnel vision trying to find the one.† Start by finding what you like to do, what you’re good at doing, and go from there. If you’re open to letting your passion find you instead of the other way around, you could find yourself on that â€Å"doing what you love† path without even meaning to be there.There’s no single way to pursue your â€Å"passion,† but as long as you put time and energy into figuring out a) what that is; or b) how that fits into your life and your career, chances are you’ll be just fine.

Ads and promtion Essay Example | Topics and Well Written Essays - 250 words

Ads and promtion - Essay Example This is unisex. Figure three fits designer shops though for casual clothing and focuses on male more. Figure four is fit for shops which sell women items e.g. earrings, bangles, trouser suits and focuses more on female gender. Figure five is fit for a picnic site could be a recreation centre or a park and is for any gender. One can depict that the company sponsoring the ads deals in several things including designer clothes and picnics. It is seen from the adverts that it is a modern company since ladies are dressed in a modern manner where not every part is covered. It is a company that accepts various kinds of dressing codes. Products advertised by the pictures above could bring high sales apart from figure 6 which is bit controversial. Such an advert betrays a company’s culture of advertising and the way of dressing. It also makes the company’s morals to be doubted. Advertising is a dilemma in itself bearing in mind that a company has to put all stake holders in mind; client being most important. Figure 6 is controversial in that there is a lady who is almost fully naked with two other men who are half-naked. Behind them are two men who seem to be watching over what is happening; shown as a rape ordeal. Such an advert cannot sell a company’s product though it could sell to youths. It could spark hatred among the old generation since they advocate for conservatism. A company should not target one group in its quest to develop a large client base via advertising. Thus, sales department ought to have sharp minds and creativity as adverts are made and placed on the public arena. Adverts should have a panel to review before being taken to